Photograph by Amanda Crary

Photograph by Amanda Crary

The City Billboard is located at the corner of Eugene St. and Gate City Boulevard

Located in Greensboro North Carolina, The City Billboard is a collaboration between UNCG's Greensboro Project Space and The Forge.  The City Billboard provides local artists, international artists, and community members a megaphone into the city of Greensboro.

Highly visible on the corner of Eugene Street/Gate City Boulevard intersection, 36,000 daily commuters will be greeted with a curated rotation of surprisingly uplifting, humorous and thought-provoking texts. Eventually, we plan to turn this into an LED billboard that can change instantly. For now, it functions as physical letters on a marquee. 

This project was inspired by an assortment of different artist and art projects such as Jenny Holzer's Truisms, Jon Rubin's Last Billboard, Felix Gonzalez-Torres' billboards, Fischli and Weiss' murals, and many more who came before us.

This project was made possible through a generous Spark Grant! from Action Greensboro and Downtown Greensboro Inc. through a Spark Grant!  

For more information about the Forge and Greensboro Project Space, please visit our websites.